Business Strategy (BS)

Module aim

To provide candidates with an understanding of how businesses develop and implement strategy.

On completion of this module, candidates will be able to:

  • identify and analyse the consequences of a business’s current objectives, market position and direction;
  • evaluate the likely consequences of strategic choices and recommend strategies to meet the objectives of a business; and
  • recommend appropriate methods of implementing strategies and demonstrate how management information can be used subsequently to measure and monitor strategic performance.


Method of assessment

The Business Strategy module is examined using traditional paper-based exams. The paper-based exam is 2.5 hours long. The exam consists of three scenario-based questions, covering a range of different industries and types of organisation. Each question will cover one or more syllabus areas.

Ethics may be tested in any of the questions.

The pass mark of this module is 55%.

Links to other ACA papers

B&F prior knowledge is required for BS module.

BS provides the basics to progress to the Advanced level.